AICDA – The Copywriters Magic Formula

Posted Posted in Marketing

We spoke about how people seem to have the attention span of a Gnat these days in the post titled The Attention Span Of A Gnat…How To Overcome It. But that isn’t really a fair indictment on all people (including me) who might resent being associated with a Gnat. What really happens is that we […]

Here’s Some Good Advice from Snopes

Posted Posted in Marketing

1) Check the Validity of the Content Check any suspect virus alert on www.snopes.com and www.truthorfiction.com to determine whether it is true or false. 2) Don’t Ever Forward Emails to Everyone on your Contact List Any time you see an email that says forward this on to ‘ 10 ‘ (or however many) of your friends, […]